UEFA Champions League trophy to mild up Nairobi in May

Football followers in Kenya are set for a once-in-a-lifetime expertise as the distinguished UEFA Champions League (UCL) trophy makes its method to Nairobi from May 1-3, 2025.

The extremely anticipated tour, a part of Heineken’s “Cheers to the Hardcore Fans” marketing campaign, guarantees an electrifying celebration of soccer tradition, mixing the attractive recreation with music, meals in addition to leisure.

Speaking whereas beer model Heineken unveiled this yr’s UCL marketing campaign within the nation on Tuesday night in Nairobi, Kenya Wine Agencies Ltd (KWAL) Commercial Director Jonas Geeraerts stated the 2025’s UCL marketing campaign can be larger and extra thrilling and interesting than final yr.

“This year, the campaign will be bigger, bolder and better. We promise to deliver to the UCL fans and Heineken consumers at large, an exciting and unforgettable UCL season,” stated Geeraerts, including that “Heineken is already redefining what it means to be a football fan. This is also an opportunity for the brand to connect strongly with consumers with memorable, fun-filled football moments”.

Through the marketing campaign, Heineken is aiming to remodel the soccer tradition in Kenya with a sequence of experiential actions going past the same old reside match screenings, into unforgettable social occasions for hardcore followers of the UCL.

The marketing campaign will culminate in a grand celebration, the UCL finals viewing occasion, on May 31.

The reside soccer bonanza might be staged on the Allianz Arena in Munich, Germany.

KWAL advertising and marketing head Dr Senorine Wasike stated the marketing campaign is greater than a advertising and marketing train because it goals at creating significant engagement with soccer followers round what they get pleasure from whereas watching the sport.

“We aspire to create unforgettable brand experiences around football. Through this campaign we want to create a seamless brand experience that fosters a strong connection between the brand and football enthusiasts,” she stated.