President John Dramani Mahama has appointed Professor Kobby Mensah as the brand new Chief Executive Officer (CEO) of the Ghana Tourism Development Company (GTDC).
Prof. Mensah, a distinguished school member on the University of Ghana Business School (UGBS), brings intensive experience in tourism advertising, strategic branding, and funding promotion to his new position as CEO of the GTDC.
Prof. Mensah has been a distinguished determine in Ghana’s tourism sector, consulting on main tourism initiatives and advising companies on vacation spot advertising methods.
He additionally led the Destination Legon Tourism Marketing Exhibition, an initiative that merges tutorial studying with trade apply.
This flagship undertaking, a part of the ‘Tourism Marketing’ course at UGBS, provides college students hands-on expertise in branding and selling locations as marketable services and products.
Prof. Mensah’s appointment is considered as a strategic transfer to revitalise the Ghana Tourism Development Company (GTDC), a key establishment in attracting investments and selling tourism as a viable enterprise sector.
Leveraging his intensive tutorial background and sensible experience, he’s anticipated to drive GTDC’s transformation right into a extra dynamic drive in Ghana’s tourism sector, unlocking new alternatives and attracting international traders to completely capitalise on the nation’s tourism potential.
He takes over from Mr. Kwadwo Antwi, who served within the earlier authorities.
Source: GNA