The Secretary of State in control of Handicrafts and Social and Solidarity Economy, Lahcen Essaadi, stated on Tuesday that Morocco is growing applications to advertise handicrafts to coincide with Morocco’s internet hosting of the 2025 African Cup of Nations (AFCON) and the 2030 Football World Cup.
Speaking on the House of Representatives, Essaadi confused the significance of paying particular consideration to the essential function that Morocco’s ancestral heritage might play in these two worldwide occasions, by way of the assorted branches and actions of the handicrafts sector.
On the financial entrance, he added, these sporting competitions can present a chance to spice up key sectors reminiscent of crafts, the social financial system and tourism, along with attracting main funding and producing direct and oblique employment.
As for the cultural side, these occasions signify an distinctive alternative to spotlight the richness of Morocco’s heritage and native craft creativity, famous the Secretary of State.
He added that the motion plan for 2025/2026 and 2030 contains growing exhibition and gross sales infrastructures within the type of areas devoted to craft merchandise in host cities, with demonstrations enabling guests to observe craftsmen at work, in addition to cellular stands and memento shops in stadiums and fan zones.
Moroccan craftsmanship, with its manufacturing and repair elements, occupies a vital place within the nationwide socio-economic panorama,” he identified.
Essaadi recalled that in 2024, exports of handicrafts exceeded MAD 1.11 billion, up 3%, reflecting the continued diversification of markets. He additionally famous that pottery stays the main export, adopted by carpets and conventional clothes.
With regard to the social and solidarity financial system sector, the Secretary of State stated that it constitutes a lever for wealth and job creation, significantly amongst younger individuals and ladies, in addition to within the rural world.
In this respect, he defined that the Ministry’s motion is predicated on three axes (diversification and orientation of interventions to fulfill new challenges, structuring and group of gamers by exploiting territorial potential, and boosting the social financial system by way of the combination of latest operators).
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