ACCRA, Ghana, 10 March, 2025 -/African Media Agency(AMA)/- Simi Nwogugu, President & CEO of Junior Achievement (JA) Africa has introduced the launch of a marketing campaign to equip ten million ladies throughout Africa with entrepreneurship, management and advocacy expertise to construct thriving and sustainable communities, eradicate excessive poverty and scale back gender-based violence in sub-Saharan Africa. The marketing campaign, tagged 10 Million African Girls (10MAG), is a name to motion for governments, firms, foundations, civil society organizations serving ladies, and people throughout Africa and the globe to accomplice with JA Africa to enhance entry to raised high quality schooling and financial participation alternatives for ladies and younger girls in marginalized communities throughout Africa.
The 10MAG Campaign will handle vital challenges confronted by ladies and younger girls in Africa, which embody excessive charges of kid marriage and adolescent births, particularly in West and Central Africa, the place solely 33% of ladies full highschool, and one in seven ladies, and in some instances three in ten ladies, are married earlier than the age of 14. Even the younger girls fortunate sufficient to complete their schooling and launch companies have a harder time having access to financing required to develop their companies – solely 2% of enterprise capital funding in Africa went to women-led start-ups in 2024.
The marketing campaign launch coincided with the commencement ceremony of 52 ladies from seven African international locations – Eswatini, Ghana, Nigeria, South Africa, Tanzania, Zambia, and Zimbabwe – collaborating within the LEAD Camp in Accra in the course of the first week of March. LEAD stands for Leadership, Empowerment, Achievement and Development, and is a week-long program that empowers high-achieving ladies to change into leaders of their communities and international locations. The camp, which is sponsored by Delta Air Lines, featured feminine volunteers from the airline and achieved girls from varied industries, who served as position fashions to the ladies and strengthened JA Africa’s dedication to constructing a mindset and talent set for future success in every woman.
“We are proud to support the LEAD Camp and the 10MAG Campaign, as they represent a huge step toward empowering young girls across Africa,” mentioned Tad Hutcheson, Managing Director –Community Engagement, Delta Air Lines.
Empowering Young Women by means of Education and Opportunity
10MAG, conceived by Simi Nwogugu as a part of her Aspen Global Leadership Network (AGLN) fellowship, is designed to boost funding and help for a number of applications aimed toward empowering younger women and girls. In addition to JA applications, the marketing campaign will even help programming from different non-profit organizations serving marginalized ladies throughout Africa. The official launch of the 10MAG marketing campaign passed off on March 8, 2025, in Accra, Ghana, alongside a particular certification ceremony inducting the LEAD Camp ladies because the inaugural cohort of the 10MAG community – a group that can present them with steady mentorship, sources, and alternatives to advance their management and entrepreneurship journeys.
“Africa cannot achieve its full potential if half of its youth population is denied access to quality education and economic participation opportunities,” mentioned Simi Nwogugu. “The goal of the 10MAG campaign is to galvanize action to equip our young women with the tools they need to drive economic growth and raise themselves and their communities out of poverty. They will also be in leadership positions that enable them to build social safety nets for the girls coming behind them. We invite all corporations, governments,NGOs and individuals who share this vision to join us in developing the Africa of our dreams, where all young people, regardless of gender, can achieve their full potential.”
For extra details about #10MAG and methods to get entangled, go to www.10mag.org.
Distributed by African Media Agency (AMA) on behalf of JA Africa
About JA Africa
JA Africa is considered one of Africa’s largest and most impactful youth-serving NGOs. JA Africa’s mission is to encourage and put together younger folks in Africa to achieve a worldwide financial system. Through the supply of fingers on, immersive studying in work readiness, monetary well being, entrepreneurship, sustainability, STEM, economics, citizenship, ethics, and extra, the group empowers younger folks to develop their entrepreneurial concepts, hone their work expertise, handle their earnings, and safe higher lives for themselves, their households, and their communities. JA Africa has a presence in 23 international locations in sub Saharan Africa and collectively reaches over a million youth annually
Learn extra at www.ja-africa.org
Media Contact
Amy Minnie
African Media Agency (AMA)
amy@africanmediaagency.com
Source : African Media Agency (AMA)
Discover extra from The Maravi Post
Subscribe to get the most recent posts despatched to your electronic mail.
