AREWA24 appoints Umeibe as new CEO
Kano-based AREWA24, a leading Hausa language family entertainment and lifestyle television network and production studio in Nigeria and West Africa, has announced Celestine Umeibe as its Chief Executive Officer.
Umeibe was before the elevation, the company’s Deputy CEO and Chief Commercial Officer.
He succeeds Jacob Arback, who will move into the newly created role of Executive Vice Chairman.
“There is nobody more qualified and capable to lead AREWA24’s second decade of growth and impact than Umeibe.
“His natural leadership abilities, business and branding acumen and deep knowledge of our media and entertainment industry made Umeibe an easy choice for our Board of Directors.
“I’m very excited to watch how the next decade of creativity, innovation and growth plays out under his leadership.
“Since the very first days of AREWA24, Umeibe has demonstrated a passionate commitment to the ‘why’ of AREWA24 – – ‘to reflect and celebrate pride in local culture and in the local language of Hausa,” the new Executive Vice Chairman said.
With over 10 years at AREWA24 in commercial, marketing, and business positions at both StarTimes and TVC, Umeibe brings in a wealth of experience which changed the television and media landscape, along with a focused vision for the company’s future.
Umeibe will be blending creative programming decisions with technological innovation and grow new revenue streams in order to accelerate AREWA24’s mission of becoming one of the top Pan African television, production and media companies on the continent.