LONDON, Feb. 27, 2025 (GLOBE NEWSWIRE) — AI-Media, international chief in AI-powered captioning and translation options, is proud to announce its latest collaboration with the England and Wales Cricket Board (ECB) to supply cutting-edge captioning providers for his or her cricket fixtures. With their first season efficiently accomplished, this partnership marks a big milestone in enhancing the accessibility and inclusivity of cricket matches for all spectators.
AI-Media started working with the ECB to create a tailor-made workflow delivering dwell captions on LED shows at cricket stadiums throughout the UK to make sure accessibility throughout England internationals. Using AI-Media’s Encoder Pro (HD492) and AI-Live platform, the bespoke workflow ensures seamless audio enter and dwell captions for cricket occasions. By leveraging AI-Media’s experience in Topic Modelling, the ECB enhanced the accuracy of their captions and now simply self-manages their LEXI utilization by way of a devoted Cloud account. This tailor-made workflow highlights AI-Media’s means to combine cutting-edge expertise with customer-specific wants for dependable, high-quality captions.
The ensuing captions have been prominently displayed in all 4 corners of the cricket grounds on LED screens for particular pre-match and interval bulletins. This setup ensured that every one attendees, together with those that are Deaf or arduous of listening to, might totally have interaction with the dwell match expertise. AI-Media and ECB are actually working in the direction of increasing this service to all fixtures.
“We are thrilled to support the ECB in making cricket more accessible and enjoyable for all fans,” stated James Ward, Chief Sales Officer at AI-Media. “Our advanced captioning technology and tailored workflow solutions demonstrate our commitment to enhancing the live sports experience through innovation and inclusivity.”
For extra details about AI-Media and its providers, please go to AI-Media.tv
About Ai-Media:
Founded in Australia in 2003, AI-Media is a pioneering expertise firm specialising in AI language and captioning workflow options.
As a world chief, AI-Media offers high-quality AI-powered dwell and recorded captioning and translation expertise and options to a various vary of shoppers and markets worldwide.
For the primary time in February 2024, AI-Media unveiled groundbreaking information showcasing the prevalence of its AI captioning product, LEXI, over conventional dearer human workflows.
With deep business expertise and complex AI expertise to create options which streamline and simplify processes, AI-Media empowers main broadcasters, enterprises and authorities businesses globally to make sure seamless accessibility and inclusivity of their content material.
AI-Media (ASX: AIM) commenced buying and selling on the ASX on 15 September 2020.
About ECB:
The England and Wales Cricket Board (ECB) is devoted to creating cricket essentially the most inclusive sport within the nation – bettering lives, connecting communities, and galvanizing a brand new technology to have interaction with the sport. With a concentrate on delivering high-performance worldwide and home cricket whereas selling widespread participation, the ECB regularly seeks progressive partnerships to boost the game’s attain and influence. In collaboration with Ai-Media, the ECB is leveraging cutting-edge expertise to supply better entry, richer storytelling, and real-time insights that resonate with followers throughout all ranges – from grassroots to the best echelons {of professional} cricket. This partnership underscores the ECB’s dedication to modernising cricket, guaranteeing it stays a dynamic drive for good each on and off the sphere.
A photograph accompanying this announcement is accessible at https://www.globenewswire.com/NewsRoom/AttachmentNg/2f2a792f-ff39-4d09-a09f-015d6ab52292
Media Contact Fiona Habben Head of Global Marketing, AI-Media Fiona.habben@ai-media.television
GlobeNewswire Distribution ID 9385775
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